HUNTSVILLE, Ala.--(BUSINESS WIRE)--February 13, 2007 -ADTRANŽ,
Inc. (NASDAQ: ADTN), a leading supplier of networking and communications
solutions, announced today that the company has enhanced its
ADTRAN ADvantage
Partner Program for North America with the addition of a mid-tier partner level
and a number of new benefits designed to attract new partners. The enhanced
program offers more advantages for resellers targeting the SMB market with
ADTRAN's award-winning family of
NetVanta routers,
NetVanta switches, and IP telephony
solutions.
As part of the ADTRAN Global ADvantage Partner Program
introduced in 2006, the North American program has two main goals - to increase
our partners' ability to win in the SMB segment and to increase their
profitability when doing so. The combination of NetVanta internetworking
solutions that are specifically geared to solve critical SMB challenges and a
strong channel support program make it easy for resellers and solution providers
to satisfy customers and to find new opportunities to grow their businesses.
"We have made substantial improvements to our ADTRAN
Global ADvantage Partner Program in 2006 - the program was well received by our
channel partners and has been a great success," said Ted Cole, vice president of
channel sales, ADTRAN Enterprise Networks Division. "Our North American partners
who took advantage of new training and certification programs grew their
businesses 40 percent faster than those who did not participate. This year, we
have further enhanced the program to bring added benefits to our partners in the
areas that are most important to them such as partner profitability, ease of
doing business, lead generation, and voice/data convergence. These changes will
help us continue our channel growth and strengthen our focus on the SMB market."
"ADTRAN's channel program is designed for companies like
ours and helps us succeed in increasing sales to SMB customers," said Mark
Kruger, chief technical officer, Converged Solutions and Services. "This program
provides us with reliable products designed for SMB customers that are easy to
use, are backed by outstanding technical support and that offer value to the
customer, all while allowing us to retain margin."
The new mid-tier ADvantage Partner level gives more
partners access to entitlements that will help them win in the SMB space and
increase profitability from hardware and service sales. Resellers can now choose
one of three levels of participation in the program based on an annual revenue
commitment: ADvantage Plus, ADvantage, and Registered.
Other program enhancements include a new lower cost online
certification option that is self-paced and allows partners to earn product
specializations without leaving their desks, significantly reducing the cost of
training. Product specializations give entitled partners the opportunity to earn
added discounts and protected sales territory for specific ADTRAN products.
ADTRAN also has added an automated deal registration program which allows more
margin opportunities for partners, coupled with an automated lead distribution
system.
About ADTRAN's ADvantage Partner Program
The ADTRAN ADvantage Partner Program is a global program
which offers strong channel support for ADTRAN products and solutions, including
online training modules, dedicated pre- and post- sales support and technical
assistance, lead referrals, rebates, promotions and easy access to demo
programs.
Registered Partners gain access to the sales, marketing,
and technical resources they need to begin selling ADTRAN solutions. This
entry-level partnership provides a clear growth path toward building a stronger
relationship with ADTRAN.
ADvantage Partners participate at ADTRAN's mid-tier level
through a minimum annual revenue commitment, and earn entitlements to special
discounts on internetworking solutions, access to technical assistance,
dedicated inside-sales support, self-paced sales and technical training, deal
registration, and discounted demo purchases.
ADvantage PLUS Partners participate at the highest level
of the program through a minimum annual revenue commitment. These partners
commit to an ongoing relationship with ADTRAN and are recognized and rewarded
for that commitment. Qualified ADvantage PLUS Partners have the opportunity to
become certified and earn product specializations in one of three areas:
Internetworking, IP telephony, or Wireless Microwave. Specializations entitle
partners to greater discounts, which allow them to improve their competitiveness
in the marketplace and grow their business. These specializations are designed
to equip partners with the market and technical knowledge required to excel in
selling and supporting ADTRAN solutions. In some cases, specialization is
required for partners to have access to the product family, thus insuring a
level of exclusivity to specialized ADvantage PLUS Partners. ADvantage PLUS
Partners are also entitled to a automated deal registration program, a wealth of
field sales and marketing support, access to sales leads, representation on
ADTRAN's Partner Locator site, and priority access to pre- and post-sales
technical support.
ADTRAN is actively recruiting partners at all levels of
participation. For more information on the ADTRAN ADvantage Partner Program
visit www.adtran.com/partner or call 1.800.9ADTRAN and ask for a Channel Support
Representative.
About ADTRAN
ADTRAN, Inc. is a leading global provider of networking
and communications equipment, with a portfolio of more than 1,600 solutions for
use in the last mile of today's telecommunications networks. Widely deployed by
carriers and enterprises alike, ADTRAN solutions enable voice, data, video, and
Internet communications across copper, fiber, and wireless network
infrastructures. ADTRAN solutions are currently in use by every major U.S.
service provider and many global ones, as well as by thousands of public,
private and governmental organizations worldwide.
For more information, contact the company at 800 9ADTRAN
(800 923-8726) or via email at info@adtran.com. On the Web, visit
www.adtran.com.
CONTACT: ADTRAN, Inc.
Tammie Dodson, 256-963-6739
press@adtran.com
SOURCE: ADTRAN, Inc.
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